General Sales Manager
A growing RV retail organization is seeking a proven General Sales Manager or senior sales leader to take ownership of a specialty dealership operation in a major metropolitan market.
This role is designed for a high-performing leader who enjoys building teams and driving measurable sales performance.
The opportunity is ideal for someone who thrives in an entrepreneurial environment and enjoys building something great from a solid foundation. The store operates with a focused, specialized product line and a loyal customer base, but we are seeking the right leader to bring structure, accountability, and momentum to the sales organization.
The Opportunity
The right candidate will take ownership of the sales department’s performance, culture, and processes, helping transform a smaller specialized store into a highly productive operation.
This role requires someone who is both strategic and hands-on — a leader who can desk deals, develop people, improve closing ratios, and create consistent performance across the sales team.
We are particularly interested in leaders who understand how to analyze inventory performance, identify opportunities within aging inventory, and implement strategies that improve sales velocity while maintaining margin discipline.
Key Responsibilities
Lead and manage the sales department with clear accountability and performance expectations
Recruit, train, and mentor product specialists to consistently improve results
Establish and maintain disciplined sales processes from lead to delivery
Desk and structure deals to protect margins while maintaining strong closing ratios
Partner with finance leadership to maximize deal quality and customer experience
Manage and maximize inventory performance, ensuring proper mix, pricing strategy, and disciplined inventory turns
Identify and address aged inventory risks, implementing strategies to move aging units while protecting overall margins
Drive merchandising and inventory presentation that improves sales velocity and customer engagement
Strengthen lead management, follow-up processes, and showroom conversion
Build a culture focused on performance, professionalism, and customer satisfaction
Ideal Candidate Background
The ideal candidate will have 5+ years of dealership sales leadership experience, preferably in:
RV
Automotive
Marine
Powersports
High-ticket retail environments
Candidates should demonstrate:
A track record of building strong sales teams and improving performance
Strong desking and deal-structuring ability
Experience managing inventory mix, aging, and sales pacing
Ability to lead through accountability, coaching, and clear expectations
The Right Leadership Profile
This role is best suited for someone who:
Is highly self-driven and performance-oriented
Enjoys the challenge of building and improving a dealership operation
Leads from the front and is comfortable being actively involved on the sales floor
Brings operational discipline and sales structure to the team
Understands how to balance inventory turn with margin performance
Is motivated by the opportunity to take a specialized store and turn it into a top-performing location
Compensation
A competitive compensation structure is offered for the right candidate, designed to reward leadership, sales performance, and departmental growth.
Confidential inquiries are encouraged and will be handled with discretion.
Application Information
To help us understand your leadership background, please include:
The size of the dealership or sales operation you currently lead
Your average monthly unit volume
Your team size and structure
A brief example of how you improved performance or processes at your current store
